In case anyone wants to play around with the emblem before launch.
http://botorubattalion.com/emblemCreator
I played with it for a few minutes and came up with something that was actually pretty close to Rare's Emblem in Uthgard;
Also, apparently there was an NPC with a cloak in game (according to Wooden Potatoes), so I think we will get cloaks eventually (a lot of players saying "no cloaks" but I am not buying it)